So what is a creative strategist?
I’m at a party and someone asks, "What do you do?" [pause, slight smile]
I answer, "I’m an assembler…" [bigger pause]
"I assemble conceptual ideas and creative strategies — a map, to get from an idea to a message. I gather words, visuals, graphics, research and technology to lead you down a path that positions you where you want to be." [grin]
"It’s an adventure, filled with color, dingbats, ideas, copy, bleeds and pixels. I can get tenacious!" [big grin]
They respond with, "WOW! I didn’t know I could get all that!"
So, I say, "That’s why I’m here. [And] I’m listening… let me assemble your story…"